Accenture Digital
HOW DO YOU SHAKE AN OLD CONSULTING IMAGE IN TODAY’S MARKET?
SHIFT THE NARRATIVE.
The traditional consulting agency has recently gotten a bad rap. Aware of this, Accenture needed help in shaking off that old image and repositioning their brand as fresh and an attractive employment option. With the help of both their new and long tenured employees, we created a content series that demonstrated how Accenture has evolved to maintain a culture just as up-to-date as what you'd expect from a Google or Apple.
Everyone has a story.
YOU DO SOMETHING UNIQUE TO GET PEOPLE TALKING
We created a series of employee vignettes and kicked off the campaign with a montage of real employees sharing their personal views of the Accenture culture. Using social, we showcased different employees and invited others to share their stories by joining in with #TakeASeat.
