Motorola Mobility Social Campaign
HOW HOW DO YOU BREAK THROUGH IN A CLUTTERED MARKET?
YOU DO SOMETHING UNIQUE TO GET PEOPLE TALKING
To help create social buzz for the client, we created a fictitious video and campaign for April Fool's Day that highlighted Motorola's brand offering (their flagship phone with backs and selfie sticks made of premium materials) in a fun and light hearted manner making people pause and question if it was real.
April Fool's
YOU DO SOMETHING UNIQUE TO GET PEOPLE TALKING
By using april fool's WE were able to CAPITALIZE ON THE SELFIE STICK trend to highlight THE CHOICES AND customization possibilities of Moto X.
Capitalize on a Cultural Trend.
YOU DO SOMETHING UNIQUE TO GET PEOPLE TALKING
The campaign’s success was not only in the content created but through the multiple channels used to tell the story. From celebrity tweets and late night TV, to influencers and paid social, the campaign showed the success of insightful and well targeted marketing.